15 Headline Strategies I bet ya didn't know.

Pssst. Can we cap the bet at .17 cents? I'm risk averse.

15 Headline Strategies I bet ya didn't know.

Pssst. Can we cap the bet at .17 cents? I'm risk averse.

Warning! Most of this conflicts with what the gurus teach.

No time to read? Download and pretend you'll read it later. It's fine. I do it all the time:

Warning! This conflicts with what the gurus teach.

The rules for writing headlines that get shared or clicked aren't the same as the rules for writing headlines that sell, and the strategies for headlines that sell are rarely discussed.

For instance, HubSpot and Outbrain discovered using "you" or "your" in a headline decreases conversion rates by 33% on average. But the gurus tell us to use "You" as much as possible.

The gurus can defy the research because they've conditioned their audience to respond to their offers like Pavlov trained his dogs to respond to a bell. They also have a massive amount of traffic and data they can analyze to identify what works best for their audience.

When you've conditioned your audience to buy from you, you can do the same. Until then rely on consumer behavior to light the way.

The rules for writing headlines that get shared or clicked aren't the same as the rules for writing headlines that sell, and the strategies for headlines that sell are rarely discussed.

For instance, HubSpot and Outbrain discovered using "you" or "your" in a headline decreases conversion rates by 33% on average. But the gurus tell us to use "You" as much as possible.

When you've conditioned your audience to buy from you, you can do the same. Until then rely on consumer behavior to light the way.