https://vocmarketing.co/blog/ Customer research, conversion copywriting, and email strategy insights from Sue Howard of VoC Marketing. en https://vocmarketing.co/blog/high-ticket-sales-copy-buyer-motivations https://vocmarketing.co/blog/high-ticket-sales-copy-buyer-motivations High-ticket buyers ask two questions: is the result worth it, and will I actually follow through? Here are 21 buyer motivations and how to answer each one. Sales copy Wed, 28 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/voice-of-customer-research-basics https://vocmarketing.co/blog/voice-of-customer-research-basics If buyers can’t tell your program from the next one, the fix is in their own words. Here’s where to find them. Customer research Tue, 20 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/email-sequences-that-sell https://vocmarketing.co/blog/email-sequences-that-sell A sales spike at launch followed by months of nothing isn’t a strategy. Build email sequences that keep revenue steady month after month. Email marketing Tue, 06 Oct 2026 12:00:00 +0000 https://vocmarketing.co/blog/funnel-copy-audit https://vocmarketing.co/blog/funnel-copy-audit Getting ad clicks but no sales? Run these three checks on your landing page before you raise your ad budget. Conversion copy Tue, 22 Sep 2026 12:00:00 +0000