Wipe your tear stained eyes,

your offer doesn't have to die.

Wipe your tear stained eyes,

your offer doesn't have to die.

Keeping them on your page long enough to convert them will be your biggest challenge...

Think about today’s typical consumer vs. the traditional website or funnel.

Today’s consumer is sitting at a red light, standing in line at the grocery store, or in between dullsville meetings and clicks on an ad that takes them to your landing page.

If your funnel:

☞ Takes longer than 3 seconds to load over 4g your prospects bounce.

☞ Headline fails the 5 second test, your prospects take off..

☞ Call to action fails the squint test - Buh bye prospect.

☞ Has stock photos - bored prospects bounce.

☞ Compromises trust with half truths - betrayed prospects won't buy.

Your could-be-buyers are looking for a reason to bounce, and most funnels give them many.

Think about today’s typical consumer vs. the traditional website or funnel.

Today’s consumer is sitting at a red light, standing in line at the grocery store, or in between dullsville meetings and clicks on an ad that takes them to your landing page.

If your funnel:

☞ Takes longer than 3 seconds to load over 4g your prospects bounce.

☞ Headline fails the 5 second test, your prospects take off..

☞ Call to action fails the squint test - Buh bye prospect.

☞ Has stock photos - bored prospects bounce.

☞ Compromises trust with half truths - betrayed prospects won't buy.

Your could-be-buyers are looking for a reason to bounce, and most funnels give them many.

As Seen On...

Facebook Ads will eat your money faster than a rigged slot machine.

You Can Make Your Launch a Success:

Testing with expensive ads

Throwing spaghetti at the wall

Tired "best" practices

Spare yourself the heartache of a failed launch

"This could end badly" Funnel:

Introducing

Everything you need for a successful launch on your timetable.

You're Getting:

Sell without a funnel

- Build relationships that convert with a strategy concocted by mistake!

- Generate leads even if you don't have a lead magnet.

- Build relationships that convert with a strategy concocted by mistake!

- Generate leads even if you don't have a lead magnet.

Convert with cash cow content

- Authority building social media content that takes no time at all. I pinky promise!

- Reduce bounce rate

- Persuade with copy and design

- Build trust with transparency

- Reduce bounce rate

- Persuade with copy and design

- Build trust with transparency

Name Your Price...

- Black book pricing strategies

- Skyrocket purchase intent

- Increase perceived value

- Reduce sticker shock

- Black book pricing strategies

- Skyrocket purchase intent

- Increase perceived value

- Reduce sticker shock

About Me, Sue Howard.

01.

Fed up with spaghetti at the wall marketing draining your bank account, I've repackaged high-end consumer driven optimization to make it available to you, a 4-5 figure entrepreneur.

I measure everything - excluding my Starbucks addiction and including the negative ROI on my husband's golf addiction - he never listens to me - neither does the cat... and the kids are selective at best. But clients... they adore me.

I’m an overthinking, fly by the seat of my yoga pants contradiction with a case of imposter syndrome driving me to continuously better myself for YOU. I'm so glad someone benefits from my suffering.

With 10 years of experience overseeing technical teams for Oracle, Nike and Cole Haan, I’ve leveraged my technical expertise to replace gut driven marketing with consumer driven marketing.

Fed up with spaghetti at the wall marketing draining your bank account, I've repackaged high-end consumer driven optimization to make it available to you, a 4-5 figure entrepreneur.

With 10 years of experience overseeing technical teams for Oracle, Nike and Cole Haan, I’ve leveraged my technical expertise to replace gut driven marketing with consumer driven marketing.

I'm not even going to ask you to invest $1,000.

Even though I could easily justify that.

I'm not even going to ask you to invest $1,000.

Even though I could easily justify that.

"The only hesitation I have in writing this review is it may result in having to share Sue with more people - she's that good."

(Source: UpWork)

"Sue knows and loves her craft and has over-delivered at every turn. She is careful, thorough, passionate, committed, thoughtful, generous and an overall wonderful human being. She has the unique gift - born out of both her genetic wiring and years of experience - of being able to approach her projects with the mind of a skilled technician and the heart of an inspired artist. I can't imagine my business without her involvement and am delighted to recommend her."

"The only hesitation I have in writing this review is it may result in having to share Sue with more people - she's that good."

(Source: UpWork)

Kent Phelps, Founder, Phelps Estate Planning

"Hire her. You won't regret it."

(Source: UpWork)

Everything about working with Sue was amazing! I've hired a fair amount of freelancers online over the past 7+ years, and she is absolutely one of the greats that are tough to find. Hire her, you won't regret it. Kevin Anson - California

"Hire her. You won't regret it."

(Source: UpWork)

Kevin Anson, Founder, Videos That Convert

PUT YOUR CALL TO ACTION HERE

Frequently Asked Questions

1. What is required of me?

Clarity around your offer and a sales page to optimize.

2. How long is the program?

60 days of coaching starting from the day you sign up, with unlimited access to course content.

3. Do you offer a guarantee?

There are far too many variables for me to take responsibility for the outcome of your entire funnel, but if you implement my recommendations during the program, I will review your updated sales page.

5. I haven't launched yet, or maybe I have. Does it matter?

Nope. No matter how far along you are with your launch, optimization is always an asset. There is always room to increase your sales.

6. Does it matter what platform my website or funnel is hosted on?

Nope. This approach is platform independent. If speed is a problem, however, I may recommend moving to a different platform.

7. Who is this for?

Entrepreneurs with offer clarity and a sales page.

8. Who is this NOT for?

Entrepreneurs who see this as a Hail Mary pass. Finding the leaks is science, fixing the leaks is a mixture of art and science. Optimization is an iterative process requiring commitment and patience, not a get rich quick strategy.

9. What happens after I pay?

You will receive an email next week inviting you to join the private facebook group.

10. What is your refund policy:

I'm happy to offer you a full refund up until 1 day before the program begins.

11. I'm not that technical. Can I implement the feedback myself?

Most of the recommendations are point and click along with modifications to copy. If speed is a serious problem and it's not resolved by compressing images then I may suggest you seek outside help or change platforms as there isn't a lot of flexibility with most funnel building platforms.

12. Can you implement the recommendations for me?

I can connect you with trusted service providers.

13. I've never heard of you before. How do I know I can trust you?

You're welcome to join my Facebook group to get to know me and my work better.

1. What is required of me?

Clarity around your offer and a sales page to optimize.

2. How long is the program?

60 days of coaching starting from the day you sign up, with unlimited access to course content.

3. Do you offer a guarantee?

5. I haven't launched yet, or maybe I have. Does it matter?

Nope. No matter how far along you are with your launch, optimization is always an asset. There is always room to increase your sales.

6. Does it matter what platform my website or funnel is hosted on?

Nope. This approach is platform independent. If speed is a problem, however, I may recommend moving to a different platform.

7. Who is this for?

Entrepreneurs with offer clarity and a sales page.

8. Who is this NOT for?

9. What happens after I pay?

You will receive an email next week inviting you to join the private facebook group.

10. What is your refund policy:

I'm happy to offer you a full refund up until 1 day before the program begins.

11. I'm not that technical. Can I implement the feedback myself?

12. Can you implement the recommendations for me?

I can connect you with trusted service providers.

13. I've never heard of you before. How do I know I can trust you?

You're welcome to join my Facebook group to get to know me and my work better.

I did everything "right" for this client. Implemented all of the best practices.

Our lead gen ads were exceeding industry benchmarks. The funnel and copy was spot on. We were so excited to launch this bad boy...

$3,000 worth of Facebook Ads later and we got 1 sale. It takes 3 months to crack a new funnel. I know this. We were just collecting data to perfect this. It's going to be ok, I told myself.

It wasn't.

The problem was nobody tells you what to do with the $3k worth of data.

I asked everyone and my mom for advice and got conflicting opinions - "make this bigger, that smaller - no the other way around". Serenity now!

After going in circles for weeks, I stopped looking outside of myself for the answer.

I analyzed dozens of website visit recordings, heatmaps and reams of consumer behavior research.

Boom! The analysis revealed we were serving the wrong audience.

We were advertising a DIY estate plan to young moms. Not people with money (PWM). The PWM audience was the parents of these young moms who didn't want to raise their grandchildren if the unthinkable were to happen - these people had money, motivation and the experience to know tomorrow isn't a given, plus a lower cost per click too!

Eliminate the guesswork with consumer driven optimization.

I did everything "right" for this client. Implemented all of the best practices.

Our lead gen ads were exceeding industry benchmarks. The funnel and copy was spot on. We were so excited to launch this bad boy...

$3,000 worth of Facebook Ads later and we got 1 sale. It takes 3 months to crack a new funnel. I know this. We were just collecting data to perfect this. It's going to be ok, I told myself.

It wasn't.

The problem was nobody tells you what to do with the $3k worth of data.

I asked everyone and my mom for advice and got conflicting opinions - "make this bigger, that smaller - no the other way around". Serenity now!

After going in circles for weeks, I stopped looking outside of myself for the answer.

I analyzed dozens of website visit recordings, heatmaps and reams of consumer behavior research.

Boom! The analysis revealed we were serving the wrong audience.

Eliminate the guesswork with consumer driven optimization.

The price of pretty is often a 7+% reduction in conversions.

Increases sticker shock with botched price anchoring strategies.

Frustrates visitors by ignoring the 4 elephants in the room:. Cost, Problems, Comparisons, Trustworthy Reviews

Costs you mobile conversions with tedious data entry.

The price of pretty is often a 7+% reduction in conversions.

Increases sticker shock with botched price anchoring strategies.

Frustrates visitors by ignoring the 4 elephants in the room:. Cost, Problems, Comparisons, Trustworthy Reviews

Costs you mobile conversions with tedious data entry.

7+% increase in conversions by balancing pretty with performance.

Reduces sticker shock.

Builds trust by addressing the 4 elephants in the room.

Reduces overwhelm with bite sized requests of the buyer.

Increases mobile conversions with mobile wallets.

7+% increase in conversions by balancing pretty with performance.

Reduces sticker shock.

Builds trust by addressing the 4 elephants in the room.

Reduces overwhelm with bite sized requests of the buyer.

Increases mobile conversions with mobile wallets.

A Funnel That Sells:

1:1 hands on support in small group weekly zooms.

Identify improvement opportunities with video audit of your sales page within 1 business day of joining.

Find & Fix leaks with Diagnose My Sales Page Toolset

Name Your Price Black Book Pricing Strategies

Build Authority Fast with Cash Cow Content Generator

Generate leads without a lead magnet

1:1 hands on support in small group weekly zooms.

Identify improvement opportunities with video audit of your sales page within 1 business day of joining.

Find & Fix leaks with Diagnose My Sales Page Toolset

Name Your Price Black Book Pricing Strategies

Build Authority Fast with Cash Cow Content Generator

Generate leads without a lead magnet

Find and fix leaks...

02.

03.

04.

- Ask me anything weekly zooms!

- Share your screen so we can troubleshoot issues on the spot.

- Connect with peers in the exact same situation as you for accountability and support.

- Ask me anything weekly zooms!

- Share your screen so we can troubleshoot issues on the spot.

- Connect with peers in the exact same situation as you for accountability and support.

Unlimited Access

- Unlimited access to course content!

- Group Coaching until your funnel is converting. No matter how long it takes!

- Unlimited access to course content!

- Group Coaching until your funnel is converting. No matter how long it takes!

Group Coaching

05.

06.

You launched, hoped, and prayed.

I have data to take you the rest of the way.

You launched, hoped, and prayed.

I have data to take you the rest of the way.

You can trust my recommendations because I have the data to prove it.

It's not me you need to trust. I'm just the middleman analyzing data to translate consumers' behavior into fast, actionable feedback to boost your conversions.

You can trust my recommendations because I have the data to prove it.

It's not me you need to trust. I'm just the middleman analyzing data to translate consumers' behavior into fast, actionable feedback to boost your conversions.

Why Pick Me?

The #1 skill of a successful Funnel Optimizer is the ability to ask great questions. I've got that in the bag, so say they...

(Source: Screenshots of Facebook comments shared with permission).

Why Pick Me?

The #1 skill of a successful Funnel Optimizer is the ability to ask great questions. I've got that in the bag, so say they...

(Source: Screenshots of Facebook comments shared with permission).

You: "What's the price?"

Me: "Well, I certainly can't expect you to invest $2,000 in someone you just met... Can you imagine??"

Source: Screenshot of Facebook Page Review - Shared with permission.

How I Failed My Client...

You: "Sue, you sound too good to be true."

Me: "Did my jealous little sister get to you? Okayyy, you're right. I'm holding back...

You: Are you saying I'll make lot of money if I do this?

Me: MOMMMM, someone's asking me a legal question.

Mom: Would you like some warm cookies with this earnings disclaimer? This offer in no way suggests, implies promises or guarantees measurable growth of any kind. Your ROI is entirely dependent on you, your offer and what you do with the feedback provided via this service.

1:1 hands on support in small group weekly zooms.

Identify improvement opportunities with video audit of your sales page within 1 business day of joining.

Find & Fix leaks with Diagnose My Sales Page Toolset

Name Your Price Black Book Pricing Strategies

Build Authority Fast with Cash Cow Content Generator

Generate leads without a lead magnet

1:1 hands on support in small group weekly zooms.

Identify improvement opportunities with video audit of your sales page within 1 business day of joining.

Find & Fix leaks with Diagnose My Sales Page Toolset

Name Your Price Black Book Pricing Strategies

Build Authority Fast with Cash Cow Content Generator

Generate leads without a lead magnet

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

"Hi, dear, it's just 1 payment of ^$597

Or save $300 and buy today for just ^$297"

"Hi, dear, it's just 1 payment of ^$597

Or save $300 and buy today for just ^$297"

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

A funnel that might convert:

A funnel that will convert:

Fast! Loads with in 3 seconds.

Written in the voice of your customer

Builds trust like a white lab coat

Shows and pulls

Customized Stock photos

Asks very little of your prospects

Fast! Loads with in 3 seconds.

Written in the voice of your customer

Builds trust like a white lab coat

Shows and pulls

Customized Stock photos

Asks very little of your prospects

The biggest threat to your launch is a dream you were sold by someone you trusted...

You launched, hoped, and prayed. I will take you the rest of the way.

Slow. Penalized by Facebook and Google.

Written to sound like you.

Compromises trust with half truths

Tells and pushes

Unedited Stock photos

Asks too much of your prospects

Slow. Penalized by Facebook and Google.

Written to sound like you.

Compromises trust with half truths

Tells and pushes

Unedited Stock photos

Asks too much of your prospects

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

*Get unlimited access for a 1 time payment of ^$397

Or $97 for a 2 week trial and video audit of your sales page.

*1 payment of ^$597

Or save $300 and buy today for just ^$297

*1 payment of ^$597

Or save $300 and buy today for just ^$297

"Just Tell Me The Price, Already."

"Mommm, someone's yelling at me."

without

You bought into the dream even though you don't know anyone in real life who was just a funnel away.

That group is full of entrepreneurs who swear they're proof it's true...

But when you look under the cover, you'll discover those who were a funnel away had one or the other:

A marketing background

The resources to hire the right talent

Failed launches under their belt.

The truth is even the gurus stumble out of the gate.

You bought into the dream even though you don't know anyone in real life who was just a funnel away.

That group is full of entrepreneurs who swear they're proof it's true...

But when you look under the cover, you'll discover those who were a funnel away had one or the other:

A marketing background

The resources to hire the right talent

Failed launches under their belt.

The truth is even the gurus stumble out of the gate.

Everything you need for a successful launch on your timetable.

Feeling vulnerable is par for the course.

Your hopes and dreams are literally being advertised to the world and the fear of rejection makes you want to hide at a time you need to be more visible than ever.

Feeling vulnerable is par for the course.

Your hopes and dreams are literally being advertised to the world and the fear of rejection makes you want to hide at a time you need to be more visible than ever.

100% of those who fail did so because they quit too soon

You probably launched your funnel with visions of spending your working life doing the work you love, limitless income potential, and not having to ask permission to do what you want when you want.

Sure, you knew it would be hard work, but you pushed through it because you believed it would pay off in the end.

And then you launched and nobody noticed. Not even 1.

Wipe your tear stained eyes, your offer doesn't have to die

100% of those who fail did so because they quit too soon

You probably launched your funnel with visions of spending your working life doing the work you love, limitless income potential, and not having to ask permission to do what you want when you want.

Sure, you knew it would be hard work, but you pushed through it because you believed it would pay off in the end.

And then you launched and nobody noticed. Not even 1.

Wipe your tear stained eyes, your offer doesn't have to die

You're at the fork in the road that every entrepreneur comes to.

What's it gonna be?

A. Stop trying to control that quivering lip and break into the ugly cry.

B. Stop gambling on guru driven marketing and start marketing with data driven strategies.

You're at the fork in the road that every entrepreneur comes to.

What's it gonna be?

A. Stop trying to control that quivering lip and break into the ugly cry.

B. Stop gambling on guru driven marketing and start marketing with data driven strategies.

100% of those who succeed did so because they never gave up.

Wipe your tear stained eyes,

your offer doesn't have to die.

Wipe your tear stained eyes,

your offer doesn't have to die.

Spare yourself the heartache of a failed launch

Spare yourself the heartache of a failed launch

I can't guarantee success but, if you do fail, I guarantee you'll fail forward.

I can't guarantee success but, if you do fail, I guarantee you'll fail forward.