​In addition to 15 years of making data-driven decisions for brands like Nike, Cole Haan and Oracle,  I've studied under and soaked up the brilliance of...

  •  Joanna Wiebe, the original conversion copywriter
  • Peep Laja, the king of conversion rate optimization
  • Laura Belgray, a pure genius and highly decorated copywriter

I combine all of this training and experience with the latest consumer behavior research to eliminate guesswork, and get you results.

​In addition to 15 years of making data-driven decisions for brands like Nike, Cole Haan and Oracle,  I've studied under and soaked up the brilliance of...

  •  Joanna Wiebe, the original conversion copywriter
  • Peep Laja, the king of conversion rate optimization
  • Laura Belgray, a pure genius and highly decorated copywriter

I combine all of this training and experience with the latest consumer behavior research to eliminate guesswork, and get you results.

Want Quality Leads From Facebook Ads But Don’t Know Where To Start?

Want Quality Leads From Facebook Ads But Don’t Know Where To Start?

Pinpoint Your Most Profitable Audience  With Facebook ads

Pinpoint Your Most Profitable Audience  With Facebook ads

1.  Is the discovery call a sales call in disguise?

God, I hope not. Sales calls are the worst.

I don't know about you, but I'll be showing up as my authentic self wearing my baseball cap with the pink B. Plus zoom's touch up feature enabled, of course.  

I'm looking forward to sharing a few laughs while talking shop. 

I'm even willing to skip the awkward chit chat phase of the call. 

Let's just dive in! We can get to know each other while talking shop. Yeh?

2.  Can I pretend to be interested just to get some free strategy?

Message me on facebook instead. No need to take time away from our families with a call. I'll happily share my knowledge freely to the extent my schedule permits. And if you're a copywriter checking out the competition,  checkout the next question for help pricing your services. And feel free to message me on FB. I'm happy to help.

3. What are your rates?

For long form sales copy, probably equal to the cost of 2-3 sales of your high ticket offer 

There are many details to take into consideration when it comes to pricing. 

As an introvert, I'm not one to suggest we hop on a call for no reason. 

It really is required for me to put a proposal together.

4. Who is this for? 

Personal brands with high ticket offers. Or agencies supporting these brands.

5. I'm an agency owner. Can we white label this service?

Yes.

6. What is the turnaround time?

3-6 weeks depending on scope.

7. I've never heard of you before. How do I know I can trust you?

If you've gotten this far, this is proof my copy does it's job. I'm also an open book (much to my family's dismay). You're welcome to follow or connect with me on Facebook to get a feel for who I am.

8. Will you guarantee it will convert?

With the tools and services I offer to eliminate guesswork, you will have what you need to make your funnel convert and scale sooner or later. There are far too many variables outside of my control to offer a guarantee.

9. What is copy designing?

My version of copy design puts your copy to work for you so it can do it's one and only job - sell. Once your copy is placed in your funnel's sales page, I'll suggest layout optimizations to pave your visitor's way to the buy button.

Pass these notes off to your funnel builder to implement. To save me from getting hate mail from funnel builders who thought they were done before I rolled into town, please let them know this round of optimizations is coming. 

10. 2-3 times the price of my high ticket offer seems expensive. I could hire someone to write my copy on the cheap.

You need 2-3 sales to cover your investment. Every single sale after that is pure profit.  If that doesn't sound like a good deal, you may be doubting your offer has what it takes. This is why I start with identifying the most profitable audience for offers like yours, and gaps in the marketplace to help you create a profitable offer

P.S the people reading your copy will think the same thing about your price... 

until we show them otherwise with evidence-backed copy.

1.  Is the discovery call a sales call in disguise?

God, I hope not. Sales calls are the worst.

I don't know about you, but I'll be showing up as my authentic self wearing my baseball cap with the pink B. Plus zoom's touch up feature enabled, of course.  

I'm looking forward to sharing a few laughs while talking shop. 

I'm even willing to skip the awkward chit chat phase of the call. 

Let's just dive in! We can get to know each other while talking shop. Yeh?

2.  Can I pretend to be interested just to get some free strategy?

Message me on facebook instead. No need to take time away from our families with a call. I'll happily share my knowledge freely to the extent my schedule permits. And if you're a copywriter checking out the competition,  checkout the next question for help pricing your services. And feel free to message me on FB. I'm happy to help.

3. What are your rates?

For long form sales copy, probably equal to the cost of 2-3 sales of your high ticket offer 

There are many details to take into consideration when it comes to pricing. 

As an introvert, I'm not one to suggest we hop on a call for no reason. 

It really is required for me to put a proposal together.

4. Who is this for? 

Personal brands with high ticket offers. Or agencies supporting these brands.

5. I'm an agency owner. Can we white label this service?

Yes.

6. What is the turnaround time?

3-6 weeks depending on scope.

7. I've never heard of you before. How do I know I can trust you?

If you've gotten this far, this is proof my copy does it's job. I'm also an open book (much to my family's dismay). You're welcome to follow or connect with me on Facebook to get a feel for who I am.

8. Will you guarantee it will convert?

With the tools and services I offer to eliminate guesswork, you will have what you need to make your funnel convert and scale sooner or later. There are far too many variables outside of my control to offer a guarantee.

9. What is copy designing?

My version of copy design puts your copy to work for you so it can do it's one and only job - sell. Once your copy is placed in your funnel's sales page, I'll suggest layout optimizations to pave your visitor's way to the buy button.

Pass these notes off to your funnel builder to implement. To save me from getting hate mail from funnel builders who thought they were done before I rolled into town, please let them know this round of optimizations is coming. 

10. 2-3 times the price of my high ticket offer seems expensive. I could hire someone to write my copy on the cheap.

You need 2-3 sales to cover your investment. Every single sale after that is pure profit.  If that doesn't sound like a good deal, you may be doubting your offer has what it takes. This is why I start with identifying the most profitable audience for offers like yours, and gaps in the marketplace to help you create a profitable offer

P.S the people reading your copy will think the same thing about your price... 

until we show them otherwise with evidence-backed copy.

Smash Your Sales Goals 

With Copy That Breaks The Mould

Smash Your Sales Goals 

With Copy That Breaks The Mould

The difference between me, Sue Howard, an evidence-backed copywriter, and a conversion copywriter is this:​​

A conversion copywriter writes words that sell for who you defined as your ideal customer. 

Much of which will never get read.

A evidence-backed copywriter serves up profitable copy designed to encourage reading for your most profitable audience.

Put your copy to work for you with evidence-backed copywriting.

The difference between me, Sue Howard, an evidence-backed copywriter, and a conversion copywriter is this:​​

A conversion copywriter writes words that sell for who you defined as your ideal customer. 

Much of which will never get read.

A evidence-backed copywriter serves up profitable copy designed to encourage reading for your most profitable audience.

Put your copy to work for you with evidence-backed copywriting.

The internet is full of excellent copy that goes unread.

​Many say it's because people don't read online. ​

Not true. 

​Poorly designed copy will not be read.

Copy designed for reading is read.

The best copy in the world can't sell if it's never read.​

The internet is full of excellent copy that goes unread.

​Many say it's because people don't read online. ​

Not true. 

​Poorly designed copy will not be read.

Copy designed for reading is read.

The best copy in the world can't sell if it's never read.​

Not Just A Sales-Focused Copywriter...

Not Just A Sales-Focused Copywriter...

Frequently Asked Questions...

Frequently Asked Questions...

Your High Ticket Offer Dressed In Data-Driven Copy That Sells

Your High Ticket Offer Dressed In Data-Driven Copy That Sells

Before & After Excerpts

Before & After Excerpts

Have You Been Burned By Copywriters In The Past? Here's why.

Have You Been Burned By Copywriters In The Past? Here's why.

91 Auburn St, Portland ME, 207.558.3166

91 Auburn St, Portland ME, 207.558.3166

The ideal solution for personal brands with high ticket offers who want their copy to:

  • Position your offer as one-of-a-kind
  • Pave the way for high ticket sales
  • Get button-banging yeses

And infuse buyers with contagious enthusiasm that'll leave others saying "I'll have what she's having"

The ideal solution for personal brands with high ticket offers who want their copy to:

  • Position your offer as one-of-a-kind
  • Pave the way for high ticket sales
  • Get button-banging yeses

And infuse buyers with contagious enthusiasm that'll leave others saying "I'll have what she's having"

Experience a Lifetime of the Most Fulfilling Love of All With the Power of Self Love…

Experience a Lifetime of the Most Fulfilling Love of All With the Power of Self Love…

Revolutionize Your Relationships With The Power of Self Love

Revolutionize Your Relationships With The Power of Self Love

Headlines: Before Me

Headlines: Before Me

You might have an audience problem if you...

  • Attracted a list full of freebie seekers.
  • Got likes from handsome widows  
  • Spent more than you made

You might have an audience problem if you...

  • Attracted a list full of freebie seekers.
  • Got likes from handsome widows  
  • Spent more than you made

Currently...

You've tried boosting a post...

Or tried a bunch of different audiences but nothing is working.

Or you're not sure how to target your ideal audience..

Currently...

You've tried boosting a post...

Or tried a bunch of different audiences but nothing is working.

Or you're not sure how to target your ideal audience..

Bullets: Before Me

Bullets: Before Me

Headlines: After Me

Headlines: After Me

Bullets: After Me

Bullets: After Me

Yes, I Want To Check Out The Offer Now

Yes, I Want To Check Out The Offer Now

Button Copy (CTA): Before Me

Button Copy (CTA): Before Me

Button Copy (CTA): After Me

Button Copy (CTA): After Me

Pinpoint My Profitable Audience Today

Pinpoint My Profitable Audience Today

Headline: Before Me

Headline: Before Me

Headline: After Me

Headline: After Me

Headline: Before Me

Headline: Before Me

Headline: After Me

Headline: After Me

Pinpoint Your Most Profitable Audience With Facebook ads

Pinpoint Your Most Profitable Audience With Facebook ads

Want Quality Leads From Facebook Ads But Don’t Know Where To Start?

Want Quality Leads From Facebook Ads But Don’t Know Where To Start?

Sue Howard - VocMarketing.co -  All Rights Reserved - Privacy Policy - Terms of Use -  Cookie Policy

Sue Howard - VocMarketing.co -  All Rights Reserved - Privacy Policy - Terms of Use -  Cookie Policy

To build a blueprint for your copy, I collect what you already know  & combine it with my research on:

  • Your offer
  • Competitive research
  • Profitable audiences proven to pay
  • Heatmap & website recordings analysis

With this blueprint, you could either DIY your copy, hand it over to the copywriter of your choosing to execute on or have me write your copy

To build a blueprint for your copy, I collect what you already know  & combine it with my research on:

  • Your offer
  • Competitive research
  • Profitable audiences proven to pay
  • Heatmap & website recordings analysis

With this blueprint, you could either DIY your copy, hand it over to the copywriter of your choosing to execute on or have me write your copy

It's not my words or your words that will convince your ideal customer to purchase. 

It's their words. 

I connect together the words collected in step 1 to create the framework of your copy. 

I then arrange the words to be aligned with what your ideal customer values most.

It's not my words or your words that will convince your ideal customer to purchase. 

It's their words. 

I connect together the words collected in step 1 to create the framework of your copy. 

I then arrange the words to be aligned with what your ideal customer values most.

3. Inject Personality

Duration: 1 week

3. Inject Personality

Duration: 1 week

After taking some time apart from your copy, I return with fresh eyes to edit out the typos and infuse it with personality aligned with your brand.

This is where the creative aspect of copywriting comes into play. 

Much of this work happens away from the computer.... while I'm trying to sleep. 

After taking some time apart from your copy, I return with fresh eyes to edit out the typos and infuse it with personality aligned with your brand.

This is where the creative aspect of copywriting comes into play. 

Much of this work happens away from the computer.... while I'm trying to sleep. 

1. Deep Dive Dossier

Duration: 2 weeks

1. Deep Dive Dossier

Duration: 2 weeks

2. Turn Research Into Copy

Duration: 1 week

2. Turn Research Into Copy

Duration: 1 week

If we determine we're a natural fit during our discovery call, you'll be presented with the option to invest in the next step... 

The creation of a deep dive dossier. This is the blueprint for your copy.  

It includes a:  

  • Review of what you already have in place so we can learn from the past.
  • Deep dive into the latest consumer behavior research to learn from the present
  • Competitive analysis to identify gaps in the market to create a profitable future

If we determine we're a natural fit during our discovery call, you'll be presented with the option to invest in the next step... 

The creation of a deep dive dossier. This is the blueprint for your copy.  

It includes a:  

  • Review of what you already have in place so we can learn from the past.
  • Deep dive into the latest consumer behavior research to learn from the present
  • Competitive analysis to identify gaps in the market to create a profitable future

To build a blueprint for your copy, I collect what you already know  & combine it with my research on your:

  • Existing website
  • Most profitable audience
  • Direct and indirect Competitors

With this blueprint, we have everything we need to dress your offer in copy that sells.

To build a blueprint for your copy, I collect what you already know  & combine it with my research on your:

  • Existing website
  • Most profitable audience
  • Direct and indirect Competitors

With this blueprint, we have everything we need to dress your offer in copy that sells.

It's not my words or your words that will convince your ideal customer to purchase. 

It's their words. 

I knit together your ideal customer's words to create the first draft of your copy.

It's not my words or your words that will convince your ideal customer to purchase. 

It's their words. 

I knit together your ideal customer's words to create the first draft of your copy.

Inject Your Personality

Duration: 1 week

Inject Your Personality

Duration: 1 week

After taking some time apart from your copy, I return with fresh eyes to infuse your copy with personality aligned with your brand.

After taking some time apart from your copy, I return with fresh eyes to infuse your copy with personality aligned with your brand.

Deep Dive Dossier

Duration: 2 weeks

Deep Dive Dossier

Duration: 2 weeks

Turn Research Into Copy

Duration: 1 week

Turn Research Into Copy

Duration: 1 week

How It Works...

How It Works...

I've soaked up the brilliance of best-in-class copywriters & optimizers...

I've soaked up the brilliance of best-in-class copywriters & optimizers...

Sue Howard, creator of...

Sue Howard, creator of...

2. Your copywriter did exactly what you told them to do

2. Your copywriter did exactly what you told them to do

Many people become copywriters because they love writing. 

They see it as an expression of their creativity. 

Writing for profit has little to do with writing. 

Many people become copywriters because they love writing. 

They see it as an expression of their creativity. 

Writing for profit has little to do with writing. 

Profitable copy is the result of:

  • Asking the right questions
  • Answering questions with research
  • Turning research into sales-focused copy

Profitable copy is the result of:

  • Asking the right questions
  • Answering questions with research
  • Turning research into sales-focused copy

Every client has a story about how their copy failed them. You may be hesitant to invest in new copy. It's absolutely a gamble when it's done wrong.

Here are 3 Reasons why copy fails to profit:

Every client has a story about how their copy failed them. You may be hesitant to invest in new copy. It's absolutely a gamble when it's done wrong.

Here are 3 Reasons why copy fails to profit:

They wrote copy for who you defined as your ideal customer. 

What if there is a more profitable avatar with a history of buying offers similar to yours? 

Data-driven copywriters help you make profitable decisions with data and their insatiable curiosity.​

They wrote copy for who you defined as your ideal customer. 

What if there is a more profitable avatar with a history of buying offers similar to yours? 

Data-driven copywriters help you make profitable decisions with data and their insatiable curiosity.​

1. Visitors didn't read your copy

1. Visitors didn't read your copy

 3. They think copywriting is about writing

 3. They think copywriting is about writing