VoC Marketing | Sue Howard Copyright 2020 ©
VoC Marketing | Sue Howard Copyright 2020 ©
STEP 1. Identify Ideal Customers' Pains & Desired Gains Enter in your topic keyword or. Click each of the buttons below to search for pains or gains.Capture everything of interest using your preferred web clipper or manually copy and paste into your CopySnaps template.
STEP 3. Organize Research: 1. Log into AirStory.co and open the project you saved the template to in the preparation phase.
2. Click on the AirStory Icon in the top left corner of the AirStory screen. This will display all of your notes.
3. Filter to the project you saved you selected when saving to the Airstory Web Clipper.
4. Go through your notes one by one and drag them under the appropriate section of the template.
5. Next step is to clean it up to create your first draft of copy. Use the words of your customers, but clean it up a bit.
STEP 4. Edit Copy To Inject Personality: 1. Search rhymes, poems and song lyrics for a particular word in your copy for inspiration (not plagiarism) to help inject some personality into your copy.
STEP 5. Test Readability Of Your Copy: 1. Copy your sales copy into your clipboard and paste it into the Hemmingway App to test readability. The lower the grade level the better, but as long as it's a 2 or 3 grade levels below your target audience you're ok.
STEP 6. Check For Plagiarism: 1. Copy your sales copy into your clipboard and paste it into the Grammarly Plagiarism Detector to catch unintentional - of course - plagiarism.
STEP 7. Oh Lawd, Save me. Can You Do This For Me, Instead? 1. I'd be happy to offer you voice of customer research (steps 1 thru 4) for $797. Unfortunately, I'm not currently taking on full blown copywriting projects.
STEP 3. Organize Research: 1. Log into AirStory.co and open the project you saved the template to in the preparation phase.
2. Click on the AirStory Icon in the top left corner of the AirStory screen. This will display all of your notes.
3. Filter to the project you saved you selected when saving to the Airstory Web Clipper.
4. Go through your notes one by one and drag them under the appropriate section of the template.
5. Next step is to clean it up to create your first draft of copy. Use the words of your customers, but clean it up a bit.
STEP 4. Edit Copy To Inject Personality: 1. Search rhymes, poems and song lyrics for a particular word in your copy for inspiration (not plagiarism) to help inject some personality into your copy.
STEP 5. Test Readability Of Your Copy: 1. Copy your sales copy into your clipboard and paste it into the Hemmingway App to test readability. The lower the grade level the better, but as long as it's a 2 or 3 grade levels below your target audience you're ok.
STEP 6. Check For Plagiarism: 1. Copy your sales copy into your clipboard and paste it into the Grammarly Plagiarism Detector to catch unintentional - of course - plagiarism.
STEP 7. Oh Lawd, Save me. Can You Do This For Me, Instead? 1. I'd be happy to offer you voice of customer research (steps 1 thru 4) for $797. Unfortunately, I'm not currently taking on full blown copywriting projects.
Preparation: (Note: Works in Chrome browser on Desktop Only): 1. Create free account or login to AirStory.Co 2. Download the extension Airstory Web Clipper and create an account (as shown in video below). 3. Don't do anything else with this extension until you get to step 4 on the next page. 4. Make a copy of this AirStory Template. 5. Follow the prompts below and capture everything of interest by right clicking and select "Save to AirStory". 6. Upon completion, log into AirStory and organize your voice of customer research by dragging the note under the appropriate section in the template. Use this research to build your sales copy (training video to come).
SORRY: THIS PAGE ONLY WORKS ON THE THE DESKTOP VERSION OF CHROME
SORRY: THIS PAGE ONLY WORKS ON THE THE DESKTOP VERSION OF CHROME
Words that Convert with the Snap of a Button
Words that Convert with the Snap of a Button