Sue Howard

207.558.3166

Portland, ME

Selling on line is one thing. Turning one comma into two is something completely different.

The difference between a one comma funnel and a two comma funnel is more than a few zeroes...

Think about today’s typical consumer vs. the traditional website or funnel. 

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Today’s consumer is sitting at a red light, standing in line at the grocery store, or in between dullsville meetings and clicks on an ad that takes them to your landing page. 

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If your funnel:

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☞ Takes longer than 3 seconds to load over 4g your prospects bounce.

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☞ Headline fails the 5 second test, your prospects take off..

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☞ Call to action fails the squint test - Buh bye prospect.

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☞ Has stock photos -  bored prospects bounce.

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☞ Compromises trust with half truths - betrayed prospects won't buy.

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Your could-be-buyers are looking for a reason to bounce, and most funnels give them many.

You've got more than a math problem.

Relying on funnel math to detect leaks is like a plumber punching holes in your wall to find a leak on the 1st floor.

If only a simple calculation was all it took...

As Seen On...

Funnel Math is Step 1. Analyzing &  optimizing each and every element is step 1 through 99.

You can turn a one comma funnel into  two:

Testing with expensive ads

Gut n' Guru Driven Marketing

Tired "best" practices

Replace Gut n' Guru Marketing with Consumer Driven Optimization

Gut n' Guru Driven Marketing:

Introducing

Bespoke Optimization Strategy that's been exclusively available to 7 figure business owners.  Until now...​

You're Getting:

Stop the Scroll Ads

- Stop the scroll with facebook ads

- Increase link clicks

- Lower cost per click

Gobsmacking Effective Lead Generation...

- Turn more visitors into leads

- Grow your list faster 

- Drop your cost per lead 

- Connect with visitors with voice of customer research

- Reduce bounce rate

- Persuade with copy and design

- Build trust with transparency

- Anticipate and address your reader's questions​

Name Your Price...

- Skyrocket purchase intent

- Increase perceived value

- Reduce sticker shock

About Me, Sue Howard.

01.

Fed up with spaghetti at the wall marketing draining your bank account, I've repackaged high-end consumer driven optimization to make it available to you, a 4-5 figure entrepreneur.

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I measure everything  - excluding my Starbucks addiction and including the negative ROI on my husband's golf addiction -  he never listens to me - neither does the cat... and the kids are selective at best. But clients... they adore me. 

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I’m an overthinking, fly by the seat of my yoga pants contradiction with a case of imposter syndrome driving me to continuously better myself for YOU. I'm so glad someone benefits from my suffering.

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With 10 years of experience overseeing technical teams for Oracle, Nike and Cole Haan, I’ve leveraged my technical expertise to replace gut driven marketing with consumer driven marketing.

I'm not even going to ask you to invest $5,000. 

Even  though I could easily justify that.  ​

​Instead, I'm offering high-end bespoke strategy with trust builder pricing.

"The only hesitation I have in writing this review is it may result in having to share Sue with more people - she's that good." 

(Source: UpWork)

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"Sue knows and loves her craft and has over-delivered at every turn. She is careful, thorough, passionate, committed, thoughtful, generous and an overall wonderful human being. She has the unique gift - born out of both her genetic wiring and years of experience - of being able to approach her projects with the mind of a skilled technician and the heart of an inspired artist. I can't imagine my business without her involvement and am delighted to recommend her."

 Kent Phelps, Founder, Phelps Estate Planning

"Hire her. You won't regret it."  

 (Source: UpWork)

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Everything about working with Sue was amazing! I've hired a fair amount of freelancers online over the past 7+ years, and she is absolutely one of the greats that are tough to find. Hire her, you won't regret it. Kevin Anson - California

Kevin Anson,  Founder,  Videos That Convert

Frequently Asked Questions

1. What is required of me? 

Clarity around your definition of success and read access to your ads and landing pages.

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2. When will I receive my optimization plan?

Data collection will be set up within one week of receiving necessary access. Depending on how much traffic you're site gets, we'll collect data anywhere from two to four weeks followed by up to 15 days for data analysis to complete your optimization strategy. I also offer an expedited plan that I would be happy to discuss. 

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3. Do you offer a guarantee? 

There are far too many variables for me to take full responsibility for the outcome of your entire funnel, I will offer a complementary diagnosis of the weakest performing page if you implement my recommendations within the first 30 days of the delivery date and do not increase conversions.

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4. I don’t have a funnel. Can you do this for my website? 

Yes. By funnel, I mean any site that takes your visitors down the path of becoming a customer. This can be done with a funnel building platform or a website builder such as Wordpress, WIX or Squarespace. If you’re selling or serving online, you have a funnel.

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5. Does it matter what platform my website or funnel is hosted on? 

Nope. This approach is platform independent. If speed is a problem, however, I may recommend moving to a different platform.

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6. Who is this for? 

1. Entrepreneurs with a service or product that has converted a cold, online audience into clients or customers. 

2. Marketing Agencies that want to subcontract out optimization. Please note you are free to reference results of our optimization efforts in case studies with proper credit and linking.

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8. Who is this NOT for? 

Entrepreneurs who see this as a Hail Mary pass. Finding the leaks is science, fixing the leaks is a mixture of art and science. Optimization is an iterative process requiring commitment and patience, not a get rich quick strategy.

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9. What happens after I pay? 

I will reach out within 1 business day to schedule our 1st consult.

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10. What is your refund policy: 

You have up until 1 business day after our on-boarding call to request a full refund minus $50 to partially cover cost of consult.

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11. I'm not that technical. Can I implement the feedback myself?

Yes. Most of the recommendations are point and click along with modifications to copy. 

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12. Can you implement your recommendations for me?

No. I want you to have full confidence in the fact that I have zero incentive to sell you something you don't need in the optimization strategy I deliver. I can, however, be available to consult with your implementation team. I'm also happy to help you build your implementation team.

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13. I've never heard of you before. How do I know I can trust you?

You're welcome to follow or connect with me on Facebook to get a feel for who I am.

I did everything "right" for this client.  Implemented all the best practices. 

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Our lead gen ads were exceeding industry benchmarks. The funnel and copy was spot on. We were so excited to launch this bad boy...

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$3,000 worth of Facebook Ads later and we got 1 sale.  It takes 3 months to crack a new funnel.  I know this. We were just collecting data to perfect this. It's going to be ok, I told myself.

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It wasn't. 

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I asked everyone and my mom for advice and got conflicting opinions - "make this bigger, that smaller" - "no the other way around"  and one  "can't you just get a real job, honey".  

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After going in circles for weeks, I stopped looking outside of myself for the answer.

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I analyzed dozens of website visit recordings,  heatmaps and reams of consumer behavior research. 

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Boom! The analysis revealed we were serving the wrong audience.  

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We were advertising a DIY estate plan to young moms.  Not people with money (PWM). The PWM audience was the parents of these young moms who didn't want to raise their grandchildren if the unthinkable were to happen - these people had money, motivation and the experience to know tomorrow isn't a given, plus a lower cost per click too!

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Eliminate the guesswork with consumer driven optimization.

*When you enroll in the multi pay plan you agree to make all payments.

Sue Howard - All Rights Reserved

Gut n' Guru driven marketing works for some, fails many. What I'm suggesting is you...

• The price of pretty is often a 7+% reduction in conversions.

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• Increases sticker shock with botched price anchoring strategies.

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• Frustrates visitors by ignoring the 4 elephants in the room:. Cost, Problems, Comparisons, Trustworthy Reviews

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• Costs you mobile conversions with tedious data entry.

• 7+% increase in conversions by balancing pretty with performance.

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• Reduces sticker shock.

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• Builds trust by addressing the 4 elephants in the room.

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• Reduces overwhelm with bite sized requests of the buyer.

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• Increases mobile conversions with mobile wallets.

Consumer Driven Optimization:

• Gobsmackingly Effective Lead Gen Optimization
• Stop The Scroll with Diagnose My Ads
• Score More Sales with Diagnose My Sales Page
• Name Your Price Black Book Pricing Strategies
• 1:1 Strategy Walk-thru call
• Audio, video & written optimization strategy
• Implementation Planning

Close More Deals...

02.

03.

04.

- Written bespoke optimization recommendations

- Video Walk-thru of optimization strategy

- 1:1 Ask-Me-Anything call

Implementation Planning

- Prioritize optimizations

- 30 Days of group coaching for Implementation

- Connect with vetted service providers

1:1 Strategy Walk-Thru

05.

06.

Bespoke Optimization strategy

Consumer Driven Optimization has  been exclusively available to two comma business owners. Until Now...

You can trust my recommendations because I'll have the data to prove it.

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It's not me you need to trust. It's the behavior of the people that are and aren't buying from you. They may not tell you what's wrong, but they will show you. I'm just the middleman analyzing data to translate their behavior into fast, actionable feedback to boost your conversions. 

Why Pick Me?

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The #1 skill of a successful Funnel Optimizer is the ability to ask great questions. I've got that in the bag, so say they... 

(Source: Screenshots of Facebook comments shared with permission).

You:  "What's  the price?"

Me: "Well, I certainly can't expect you to invest $10,000 in someone you just met... Can you imagine??"

Source: Screenshot of Facebook Page Review - Shared with permission.

How I Failed My Client...

You:  "Sue, you sound too good to be true."

Me:  "Did my jealous little sister get to you? Okayyy, you're right. I'm holding back...

You: Are you saying I'll make 2 commas if I do this?

Me: MOMMMM, someone's asking me a legal question.

Mom: Would you like some warm cookies with this earnings disclaimer?  "2 Comma" and "Pays-for-itself"  in no way suggests, implies promises or guarantees measurable growth of any kind. Your ROI is entirely dependent on you,  your offer and what you do with the feedback provided via this service. 

High-end consumer driven optimization strategy to find and fix leaks in your funnel that's been exclusively available to 7 figure business owners.  Until now...​

• Gobsmackingly Effective Lead Gen Optimization
• Stop The Scroll with Diagnose My Ads
• Score More Sales with Diagnose My Sales Page
• Name Your Price Black Book Pricing Strategies
• 1:1 Strategy Walk-thru call
• Audio, video & written optimization strategy
• Implementation Planning

Bespoke optimization strategy that will have your funnel singing ka ching

*2 payments of ^$797

Or save $300 by paying in full: ^$1397

"Hi, dear, it's just *2 payments of ^$797

or save $300 by paying in full: ^$1397

*When you enroll in the multi pay plan you agree to make all payments.

*2 payments of ^$797

or save $300 by paying in full: ^$1397

One comma funnel:

Two comma funnel:

• Fast! Loads with in 3 seconds.
• Written in the voice of your customer
• Builds trust like a white lab coat
• Shows and pulls
• Customized Stock photos
• Asks very little of your prospects

VS

Sue Howard

Consumer Driven Optimizer

Done-For-You 2 Comma Sales Page Optimizations

• Slow. Penalized by Facebook and Google.
• Written to sound like you.
• Compromises trust with half truths
• Tells and pushes
• Unedited Stock photos
• Asks too much of your prospects

*2 payments of ^$797

Or save $300 by paying in full: ^$1397

*When you enroll in the multi pay plan you agree to make all payments.

*When you enroll in the multi pay plan you agree to make all payments.

"Just Tell Me The Price, Already."

"Mommm, someone's yelling at me."

without

without

If you're anything like my clients, you probably launched your funnel with visions of spending your working life doing the work you love with limitless income potential.

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Sure, you knew it would be hard work, but it would all pay off financially. 

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The reality is... not quite what you expected, right? You've done better than most, but you're not profiting enough to relax into success.

*2 payments of ^$797

or save $300 by paying in full: ^$1397

Stop Playing Marco Polo with the Elusive 2nd Comma.

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Done-For You 2 Comma Funnel Optimizations

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