Help your copy do its job with...

Help your copy do its job with...

You May Be Wondering...

You May Be Wondering...

1. What is this price?

One round of optimizations could easily cover the one-time investment of $297

2. I bought a template. Do I need this?

YES! Leakproof sales pages is not about aesthetics. It's about leveraging research to draw eyes to the words that inspire visitors to take immediate and desired action. 

Your template may be pretty, but it doesn't take into consideration how visitors interact with online sales pages. Leakproof Sales Pages turns eye pattern studies and consumer behavior research into strategy to give your copy a fighting chance at doing it's one and only job - SELL. 

3. I hired someone to build my funnel, won't they know all this?

It's unlikely. My strategies are derived from user interface and user experience research. I learned about UI and UX design while working as a developer in the corporate world. These subjects are not covered very often outside the software as a service world, yet so much of it applies to selling online. 

4. What are the steps involved in completing Leakproof?

After placing your copy into your sales page template:

1. Complete the Leakproof Sales Page assessment - it's  60ish yes/no questions.

2. Review the results of your assessment

3. Apply the fixes for each detected leak

5. Do I need any special skills to implement the optimizations?

Most of the fixes can be implemented with clicks and drags in your funnel builder. Some funnel builders may not support a few of the fixes, in which case custom CSS or javascript might be needed (not included) Or you could skip those fixes.

6. What is Leakproof built in?

Google sheets

7. Can I use this when serving clients?

You're free to use this, with your branding, when performing this as a done-for-you-service to clients in a one-to-one relationship.  If you would like to use this in a group setting, please message me about licensing. 

8. I'm an experienced marketer. Do I already know all this?

Some you'll know. Some you wont. And some will conflict with what you've been taught, because it's driven by consumer behavior research. Not gurus.

9. Is this just for sales pages?

The focus is on sales pages and checkout pages. With a free bonus email leak detector. However, much of it can be applied to any type of landing page.

10. Can I license this to provide it to my customers?

Yes, you may purchase licenses in groups of 5 at 50% of the current price. Please reach out after your initial purchase to sign up for this. 

11. What's the refund policy?

Happiness guaranteed with my 1 and done 30 day guarantee. If you give me a chance to wow you, and I blow it, you deserve a full refund.  And I don't deserve another chance because I've already given you my very best work.  You're welcome to buy from me again in the future. I just can't offer another refund if you choose to do so.

12. Can I hire you to do this for me instead?

Yes. I will provide you with a custom optimization plan for your entire funnel (minus ads) for $1,500.

13. Remind me what I'm getting?

$297 gets you:

1. Leakproof Workbook:

  • Sales Page Assessment
  • Leak Detector Dashboard
  • Fixes for detected leaks

2. Plus Supplemental tools and trainings in written, video and podcast format:

  • How to use Leakproof
  • Create your Leakproof USP
  • Keep them on the page long enough to convert
  • Turn skimmers into buyers
  • Leakproof your messaging
  • Bulletproof your bullets
  • Align your proof with your ideal customer
  • Create click-worthy buttons copy
  • Price to sell
  • Checkout page leak detectors
  • Email leak detector

1. What is this price?

One round of optimizations could easily cover the one-time investment of $297

2. I bought a template. Do I need this?

YES! Leakproof sales pages is not about aesthetics. It's about leveraging research to draw eyes to the words that inspire visitors to take immediate and desired action. 

Your template may be pretty, but it doesn't take into consideration how visitors interact with online sales pages. Leakproof Sales Pages turns eye pattern studies and consumer behavior research into strategy to give your copy a fighting chance at doing it's one and only job - SELL. 

3. I hired someone to build my funnel, won't they know all this?

It's unlikely. My strategies are derived from user interface and user experience research. I learned about UI and UX design while working as a developer in the corporate world. These subjects are not covered very often outside the software as a service world, yet so much of it applies to selling online. 

4. What are the steps involved in completing Leakproof?

After placing your copy into your sales page template:

1. Complete the Leakproof Sales Page assessment - it's  60ish yes/no questions.

2. Review the results of your assessment

3. Apply the fixes for each detected leak

5. Do I need any special skills to implement the optimizations?

Most of the fixes can be implemented with clicks and drags in your funnel builder. Some funnel builders may not support a few of the fixes, in which case custom CSS or javascript might be needed (not included) Or you could skip those fixes.

6. What is Leakproof built in?

Google sheets

7. Can I use this when serving clients?

You're free to use this, with your branding, when performing this as a done-for-you-service to clients in a one-to-one relationship.  If you would like to use this in a group setting, please message me about licensing. 

8. I'm an experienced marketer. Do I already know all this?

Some you'll know. Some you wont. And some will conflict with what you've been taught, because it's driven by consumer behavior research. Not gurus.

9. Is this just for sales pages?

The focus is on sales pages and checkout pages. With a free bonus email leak detector. However, much of it can be applied to any type of landing page.

10. Can I license this to provide it to my customers?

Yes, you may purchase licenses in groups of 5 at 50% of the current price. Please reach out after your initial purchase to sign up for this. 

11. What's the refund policy?

Happiness guaranteed with my 1 and done 30 day guarantee. If you give me a chance to wow you, and I blow it, you deserve a full refund.  And I don't deserve another chance because I've already given you my very best work.  You're welcome to buy from me again in the future. I just can't offer another refund if you choose to do so.

12. Can I hire you to do this for me instead?

Yes. I will provide you with a custom optimization plan for your entire funnel (minus ads) for $1,500.

13. Remind me what I'm getting?

$297 gets you:

1. Leakproof Workbook:

  • Sales Page Assessment
  • Leak Detector Dashboard
  • Fixes for detected leaks

2. Plus Supplemental tools and trainings in written, video and podcast format:

  • How to use Leakproof
  • Create your Leakproof USP
  • Keep them on the page long enough to convert
  • Turn skimmers into buyers
  • Leakproof your messaging
  • Bulletproof your bullets
  • Align your proof with your ideal customer
  • Create click-worthy buttons copy
  • Price to sell
  • Checkout page leak detectors
  • Email leak detector

Unlimited Access

Unlimited Access

Downloadable Playbook

Downloadable Playbook

Fast & Actionable

Fast & Actionable

Buy now for $297

Buy now for $297

30-Day Guarantee

30-Day Guarantee

BONUS: Pinpoint leaks in your emails

BONUS: Pinpoint leaks in your emails

  • Leakproof your sales page, checkout page and emails to help your copy do its one and only job - SELL!
  • Leakproof your sales page, checkout page and emails to help your copy do its one and only job - SELL!
  • Design your sales copy to help it do its one and only job - SELL
  • Use pre or post launch
  • Alternative to: tired best practices and guesswork
  • Best for: Course creators and coaches with some marketing kowledge
  • Design your sales copy to help it do its one and only job - SELL
  • Use pre or post launch
  • Alternative to: tired best practices and guesswork
  • Best for: Course creators and coaches with some marketing kowledge

What's Included...

What's Included...

  • Alternative to: tired best practices and costly guesswork
  • Alternative to: tired best practices and costly guesswork
  • Best for: Course creators and coaches with some marketing knowledge
  • Best for: Course creators and coaches with some marketing knowledge
  • Use pre or post launch for your pages or your clients
  • Use pre or post launch for your pages or your clients

Copyright 2021. Sue Howard. All rights reserved. - Privacy Policy - Terms of Use -  Cookie Policy

Copyright 2021. Sue Howard. All rights reserved. - Privacy Policy - Terms of Use -  Cookie Policy

Copy that sells is copy that gets read. In our distracted world, leak-proofing your copy to get people to read it is key to...

Copy that sells is copy that gets read. In our distracted world, leak-proofing your copy to get people to read it is key to...

  • Turning skimmers into buyers
  • Nurture hesitant visitors to sale
  • Eliminate sticker shock with strategies that could make pandemic-priced petroleum look good
  • Turning skimmers into buyers
  • Nurture hesitant visitors to sale
  • Eliminate sticker shock with strategies that could make pandemic-priced petroleum look good

Help Your Sales Copy Do Its 

One & Only Job... Sell!

Help Your Sales Copy Do Its 

One & Only Job... Sell!

Help Your Sales Copy Do Its One & Only Job...

Help Your Sales Copy Do Its One & Only Job...

Leakproof Sales Pages

Leakproof Sales Pages

Leakproof Your Copy In 3 Simple Steps...

Leakproof Your Copy In 3 Simple Steps...

1. Sales Page Assessment: 60ish Yes/No questions.  

1. Sales Page Assessment: 60ish Yes/No questions.  

2. Leak Detection Report: Quickly spot the leaks.

2. Leak Detection Report: Quickly spot the leaks.

3. Fix The Leaks: Simple, research-backed strategies to fix the leaks

3. Fix The Leaks: Simple, research-backed strategies to fix the leaks

4. Leak Detectors: Checkout page and email leak detector to pinpoint leaks after launch

4. Leak Detectors: Checkout page and email leak detector to pinpoint leaks after launch

Leakproof Your Copy In 3 Simple Steps...

Leakproof Your Copy In 3 Simple Steps...

This can be used before, during or after you've created or launched your sales page. The sooner you apply it, the better... 

but it's never too late!

This can be used before, during or after you've created or launched your sales page. The sooner you apply it, the better... 

but it's never too late!

5. Supplemental Tools & Trainings: Video, written, and podcast format

5. Supplemental Tools & Trainings: Video, written, and podcast format

 One time investment of $297

 One time investment of $297

 One time investment of $297

 One time investment of $297

You could cover this one time investment of $297 with just one round of optimizations

You could cover this one time investment of $297 with just one round of optimizations

You could cover this one time investment of $297 with just one round of optimizations

You could cover this one time investment of $297 with just one round of optimizations

You could cover this one time investment of $297 with just one round of optimizations

You could cover this one time investment of $297 with just one round of optimizations