Why write copy from scratch when you could

Curate Copy That Converts?

Why write copy from scratch when you could

Curate Copy That Converts?

CompanyName Copyright 2019 ©

CompanyName Copyright 2019 ©

STEP 1: Enter in your topic keyword.

If you're looking for stories to use in your copy to agitate the pain, enter in search terms such as:"weight, shame" or "weight, embarrassed", "weight, humiliated"
If looking for stories to help describe how your offer will impact them, use search terms such as: "weight, excited", "weight loss success",






Tip: If you need help coming up with keywords, use the button below to search twitter and note the additional
hashtags used on posts returned in your keyword search. Another option is to use google trends or ubersuggest
to see what keywords a competitor site ranks for (I will add to this wizard to automate these searches)



STEP 2: Click the button(s) to search that platform.

I suggest starting with google forums and discussions. Capture everything of interest in your AirStory Web Clipper.




           


           




STEP 3: Identify what your ideal customer wants and needs to be included in your offer. 

Search review sites to identify your ideal customer's must haves, desires, and complaints of offers similar to yours.
Also, note how your competitors are eliminating risk of purchase.
For instance, what is their return policy and can you do more to eliminate risk?



           

           
Preparation:
(Note: Works in Chrome browser on Desktop Only):​
1. Create free account or login to AirStory.Co
2. Download the extension Airstory Web Clipper and create an account (as shown in video below).
3. Don't do anything else with this extension until you get to step 4 on the next page.
4. Make a copy of this AirStory Template.
5. Follow the prompts below and capture everything of interest by right clicking and select "Save to AirStory".
6. Upon completion, log into AirStory and organize your voice of customer research by dragging the note under the appropriate section in the template. Use this research to build your sales copy (training video to come).