Sue Howard

207.558.3166

Sue Howard

207.558.3166

Your #1 threat is a dream you bought into...

The difference between a sales page flop and one that takes you to the top is more than the number of sales...

Think about today’s typical consumer vs. the traditional website or funnel.

Today’s consumer is sitting at a red light, standing in line at the grocery store, or in between dullsville meetings and clicks on an ad that takes them to your sales page.

If your sales page:

☞ Takes longer than 3 seconds to load over 4g your prospects bounce.

☞ Fails the 5 second test, your prospects take off..

☞ Call to action fails the squint test - Buh bye prospect.

☞ Has stock photos - bored prospects bounce.

☞ Compromises trust with half truths - betrayed prospects won't buy.

Your could-be-buyers are looking for a reason to bounce, and most sales pages give many.

Think about today’s typical consumer vs. the traditional website or funnel.

Today’s consumer is sitting at a red light, standing in line at the grocery store, or in between dullsville meetings and clicks on an ad that takes them to your sales page.

If your sales page:

☞ Takes longer than 3 seconds to load over 4g your prospects bounce.

☞ Fails the 5 second test, your prospects take off..

☞ Call to action fails the squint test - Buh bye prospect.

☞ Has stock photos - bored prospects bounce.

☞ Compromises trust with half truths - betrayed prospects won't buy.

Your could-be-buyers are looking for a reason to bounce, and most sales pages give many.

You've got more than a math problem.

Relying on funnel math to detect leaks is like a plumber punching holes in your wall to find a leak on the 1st floor.

If only a simple calculation was all it took...

You've got more than a math problem.

Relying on funnel math to detect leaks is like a plumber punching holes in your wall to find a leak on the 1st floor.

If only a simple calculation was all it took...

As Seen On...

You can take your sales page from flop to top:

Testing with expensive ads

Gut n' Guru Marketing

Tired "best" practices

Replace Gut n' Guru Marketing with Consumer Driven Optimization

Gut n' Guru Driven Marketing:

Introducing

Exclusively available to 6 figure business owners. Until now...

You're getting:

Sales Page Revamp proven to increase conversions:

You're getting:

Sales Page Revamp proven to increase conversions:

Copy that converts

- Inject the voice of your customers into your copy, because that's the only copy that converts.

Name Your Price Strategies...

- Increase perceived value of your offer to eliminate price objections.

- Replace boring stock photos with on-brand illustrations to show, not tell, your story.

Free yourself from Tech

- A 100% done-for-you service.

About Your Optimizer, Sue Howard.

01.

Fed up with gut n' guru marketing draining your bank account, I've repackaged high-end consumer driven optimization to make it available to you, a 4-5 figure entrepreneur.

I measure everything - including the negative ROI on my husband's golf addiction - he never listens to me - neither does the cat... and the kids are selective at best. But clients... they adore me.

I’m an overthinking, fly by the seat of my yoga pants contradiction with a case of imposter syndrome driving me to continuously better myself for YOU. I'm so glad someone benefits from my suffering.

With 10 years of experience overseeing technical teams for Oracle, Nike and Cole Haan, I’ve leveraged my analytical mind to replace gut n' guru marketing with consumer driven optimization.

Fed up with gut n' guru marketing draining your bank account, I've repackaged high-end consumer driven optimization to make it available to you, a 4-5 figure entrepreneur.

I measure everything - including the negative ROI on my husband's golf addiction - he never listens to me - neither does the cat... and the kids are selective at best. But clients... they adore me.

With 10 years of experience overseeing technical teams for Oracle, Nike and Cole Haan, I’ve leveraged my analytical mind to replace gut n' guru marketing with consumer driven optimization.

I'm not going to ask you to invest $2,000.00.

Even though I could easily justify that.

Instead, I'm offering done-in-a-day revamp with trust builder pricing.

I'm not going to ask you to invest $2,000.00.

Even though I could easily justify that.

Instead, I'm offering done-in-a-day revamp with trust builder pricing.

"The only hesitation I have in writing this review is it may result in having to share Sue with more people - she's that good."

(Source: UpWork)

"Sue knows and loves her craft and has over-delivered at every turn. She is careful, thorough, passionate, committed, thoughtful, generous and an overall wonderful human being. She has the unique gift - born out of both her genetic wiring and years of experience - of being able to approach her projects with the mind of a skilled technician and the heart of an inspired artist. I can't imagine my business without her involvement and am delighted to recommend her."

"The only hesitation I have in writing this review is it may result in having to share Sue with more people - she's that good."

(Source: UpWork)

Kent Phelps, Founder, Phelps Estate Planning

"Hire her. You won't regret it."

Project: Lead magnet copy and design

Source: UpWork

Everything about working with Sue was amazing! I've hired a fair amount of freelancers online over the past 7+ years, and she is absolutely one of the greats that are tough to find. Hire her, you won't regret it. Kevin Anson - California

"Hire her. You won't regret it."

Project: Lead magnet copy and design

Source: UpWork

Kevin Anson, Founder, Videos That Convert

PUT YOUR CALL TO ACTION HERE

Frequently Asked Questions

1. What is required of me?

A functioning sales page and a day where you're available for questions as they come up.

2. When will I get my day?

First come, first serve.

3. Do you offer a guarantee?

There are far too many variables for me to take responsibility for the outcome of your entire funnel, but I guarantee I'll go above and beyond and rely on research backed optimizations to increase your conversion rates.

4. I don’t have a funnel. Can you do this for my website?

Yes. I can do this for any page intended to persuade a user to take some kind of action.

5. Does it matter what platform my website or funnel is hosted on?

Nope.

6. Who is this for?

Anyone with a completed sales page that is willing to rely on consumer behavior research to revamp their page even if that research conflicts with opinions.

8. Who is this NOT for?

Someone who wants a brand new sales page of full control over what their revamped sales page looks like. This service enhances what you already have with evidence backed optimizations, not opinion driven optimizations.

9. What happens after I pay?

I will reach out within 1 business day to schedule our day.

10. How does this service differ from what you offer 6 figure business owners?

6 figure business owners have loads of traffic and data I can analyze to pinpoint the EXACT location of the leaks in there sales page. The ROI also justifies a much bigger investment that includes 30 days of data tracking and analysis. Revamp^SM does not include data collection or analysis as there isn't enough data to warrant this.

11. Why are you using a PayPal.me link to accept payments?

Because it's secure, trusted by consumers, and I spend more time on clients' sales pages than I do my own.

12. What is your refund policy:

You have up until 24 hours before our scheduled day to request a full refund.

13. I've never heard of you before. How do I know I can trust you?

You're welcome to follow or connect with me on Facebook to get a feel for who I am.

1. What is required of me?

A functioning sales page and a day where you're available for questions as they come up.

2. When will I get my day?

First come, first serve.

3. Do you offer a guarantee?

4. I don’t have a funnel. Can you do this for my website?

Yes. I can do this for any page intended to persuade a user to take some kind of action.

5. Does it matter what platform my website or funnel is hosted on?

Nope.

6. Who is this for?

Anyone with a completed sales page that is willing to rely on consumer behavior research to revamp their page even if that research conflicts with opinions.

8. Who is this NOT for?

9. What happens after I pay?

I will reach out within 1 business day to schedule our day.

10. How does this service differ from what you offer 6 figure business owners?

11. Why are you using a PayPal.me link to accept payments?

Because it's secure, trusted by consumers, and I spend more time on clients' sales pages than I do my own.

12. What is your refund policy:

You have up until 24 hours before our scheduled day to request a full refund.

13. I've never heard of you before. How do I know I can trust you?

You're welcome to follow or connect with me on Facebook to get a feel for who I am.

I did everything "right" for this client. Implemented all the best practices.

Our lead gen ads were exceeding industry benchmarks. The funnel and copy was spot on. We were so excited to launch this bad boy...

$3,000 worth of Facebook Ads later and we got 1 sale. It takes 3 months to crack a new funnel. I know this. We were just collecting data to perfect this. It's going to be ok, I told myself.

It wasn't.

I asked everyone and my mom for advice and got conflicting opinions - "make this bigger, that smaller" - "no the other way around" and one "can't you just get a real job, honey".

After going in circles for weeks, I stopped looking outside of myself for the answer.

I analyzed dozens of website visit recordings, heatmaps and reams of consumer behavior research.

Boom! The analysis revealed we were serving the wrong audience.

We were advertising a DIY estate plan to young moms. Not people with money (PWM). The PWM audience was the parents of these young moms who weren't prepared to raise their grandchildren if the unthinkable were to happen - these people had money, motivation and the experience to know tomorrow isn't a given, plus a lower cost per click too!

Eliminate the guesswork with consumer driven optimization.

I did everything "right" for this client. Implemented all the best practices.

Our lead gen ads were exceeding industry benchmarks. The funnel and copy was spot on. We were so excited to launch this bad boy...

$3,000 worth of Facebook Ads later and we got 1 sale. It takes 3 months to crack a new funnel. I know this. We were just collecting data to perfect this. It's going to be ok, I told myself.

It wasn't.

I asked everyone and my mom for advice and got conflicting opinions - "make this bigger, that smaller" - "no the other way around" and one "can't you just get a real job, honey".

After going in circles for weeks, I stopped looking outside of myself for the answer.

I analyzed dozens of website visit recordings, heatmaps and reams of consumer behavior research.

Boom! The analysis revealed we were serving the wrong audience.

Eliminate the guesswork with consumer driven optimization.

Gut n' Guru driven marketing works for some, fails most. What I'm suggesting is you...

The price of pretty is often a 7+% reduction in conversions.

Increases sticker shock with botched price anchoring strategies.

Frustrates visitors by ignoring the 4 elephants in the room:. Cost, Problems, Comparisons, Trustworthy Reviews

Costs you mobile conversions with tedious data entry.

The price of pretty is often a 7+% reduction in conversions.

Increases sticker shock with botched price anchoring strategies.

Frustrates visitors by ignoring the 4 elephants in the room:. Cost, Problems, Comparisons, Trustworthy Reviews

Costs you mobile conversions with tedious data entry.

7+% increase in conversions by balancing pretty with performance.

Reduces sticker shock.

Builds trust by addressing the 4 elephants in the room.

Reduces overwhelm with bite sized requests of the buyer.

Increases mobile conversions with mobile wallets.

7+% increase in conversions by balancing pretty with performance.

Reduces sticker shock.

Builds trust by addressing the 4 elephants in the room.

Reduces overwhelm with bite sized requests of the buyer.

Increases mobile conversions with mobile wallets.

Consumer Driven Optimization:

Copy Changes that Convert

Name Your Price Black Book Pricing Strategies

Show, don't tell, with on-brand illustrations

Implementation - free yourself from tech

Copy Changes that Convert

Name Your Price Black Book Pricing Strategies

Show, don't tell, with on-brand illustrations

Implementation - free yourself from tech

Show, don't tell

02.

03.

04.

Consumer Driven Optimization has been exclusively available to two comma business owners. Until Now...

You can trust my revisions, because I have the data to prove it.

It's not me you need to trust. It's the behavior of the people that are and aren't buying from you. They may not tell you what's wrong, but they will show you. I'm just the middleman analyzing data to translate their behavior into fast, actionable feedback to boost your conversions.

You can trust my revisions, because I have the data to prove it.

You've been bamboozled before. We can't let that happen again.

Here's a character witness:

(Source: Screenshot of Facebook review).

You've been bamboozled before. We can't let that happen again.

Here's a character witness:

(Source: Screenshot of Facebook review).

You: "What's the price?"

Me: "Let me do the math... industry bench mark is a 1-5% conversion rate, so let's say 4% times an average order value of $100 is $4,000.00 revenue for every 1,000 visitors. But, of course, I can't guarantee any sort of return so let's play it safe...

Source: Screenshot of Facebook Page Review - Shared with permission.

How I Failed My Client...

You: "Sue, you sound too good to be true."

Me: "Did my jealous little sister get to you? Okayyy, you're right. I'm holding back...

You: Are you saying I'll make tons of money if I do this?

Me: MOMMMM, someone's asking me a legal question.

Mom: Would you like some warm cookies with this earnings disclaimer? "This page in no way suggests, implies promises or guarantees measurable growth of any kind. Your ROI is entirely dependent on you, your offer and events beyond our control.

*1 payment of ^$597

"Hi, Dear, it's just *1 payment of ^$597.

*1 payment of ^$597

Sales Page Flop

Sales Page On Top:

Fast! Loads with in 3 seconds.

Written in the voice of your customer

Builds trust like a white lab coat

Shows and pulls

Customized Stock photos

Asks very little of your prospects

Fast! Loads with in 3 seconds.

Written in the voice of your customer

Builds trust like a white lab coat

Shows and pulls

Customized Stock photos

Asks very little of your prospects

Slow. Penalized by Facebook and Google.

Written to sound like you.

Compromises trust with half truths

Tells and pushes

Unedited Stock photos

Asks too much of your prospects

Slow. Penalized by Facebook and Google.

Written to sound like you.

Compromises trust with half truths

Tells and pushes

Unedited Stock photos

Asks too much of your prospects

*1 payment of ^$597

"Just Tell Me The Price, Already."

"Mommm, someone's yelling at me."

without

You didn't know anyone in real life that was one funnel away, but you kinda bought into it. After all, that belief is what got you through all those hours spent working on your sales page.

Launch day came and went. You're left pondering If you launch an offer and nobody buys, did you ever really launch?

Most offers can eventually become profitable - IF you stick with it long enough.

But it's hard to recover from the heartbreak of a failed launch when expectations don't match reality.

You think people don't want what you're selling. After all, some who launched along side you were successful. But they probably already had a sales or marketing background and have launched and failed in the past.

Even the gurus stumbled out of the gate.

You didn't know anyone in real life that was one funnel away, but you kinda bought into it. After all, that belief is what got you through all those hours spent working on your sales page.

Launch day came and went. You're left pondering If you launch an offer and nobody buys, did you ever really launch?

Most offers can eventually become profitable - IF you stick with it long enough.

But it's hard to recover from the heartbreak of a failed launch when expectations don't match reality.

Even the gurus stumbled out of the gate.

*1 payment of ^$597

Take Your Sales Page from Flop To Top...

Done-In-a-Day Sales Page Revamp

How it works

Mom: After you complete your purchase, I'll reach out to you to schedule the day my SueSue takes your sales page to the top.

01. Schedule your special day!

Me: Oh, good golly, I'll reach out. Not my mom who thinks she's planning a playdate.

We'll kick off your special day with a 1:1 strategy call where I make sure I understand you, your offer and your target audience.

Me: Oh, good golly, I'll reach out. Not my mom who thinks she's planning a playdate.

We'll kick off your special day with a 1:1 strategy call where I make sure I understand you, your offer and your target audience.

02. Make some magic

You: Get excited for the big reveal of your revamped sales page at the end of my work day.

03. The BIG Reveal

Lab Coats build trust. This is why Jordan's Furniture Sleep Technicians wear lab coats.

Done-In-a-Day Sales Page Revamp

Replace Gut n' Guru Marketing with Consumer Driven Optimization

Replace Gut n' Guru Marketing with Consumer Driven Optimization

​Instead, I'm offering done-in-a-day revamp with trust builder pricing.

​Instead, I'm offering done-in-a-day revamp with trust builder pricing.

Take Your Sales Page from Flop To Top...

Take Your Sales Page from Flop To Top...

Instead, I'm offering done-in-a-day revamp with trust builder pricing.

Instead, I'm offering done-in-a-day revamp with trust builder pricing.