More Enrollments From the Same Traffic

VoC Marketing helps established health and wellness coaches and other expert-led businesses get more from every marketing dollar. Sue Howard gathers customer intel on how your buyers describe their problems and goals in their own words, builds a messaging strategy from that intel, and rewrites the sales page, webinar, or sales conversation that sells your signature program so more of your visitors enroll. You keep that intel as a Buyer Language Bank for future marketing.

Customer intel goes a step past voice of customer research. Voice of customer research collects what buyers say. Customer intel tells you which of their words, motivations, and objections drive the decision to enroll, and what to do with them. Sue builds it from your customer conversations and the places your ideal clients talk, then turns it into your messaging strategy and a Buyer Language Bank for your AI tools.

A Buyer Language Bank is an organized library of your customers' own words, motivations, and objections, built from the customer intel behind your messaging strategy. Your team and your AI tools use it for webinars, emails, ads, and future launches, so your marketing sounds like your buyers instead of like a marketer.

Sue works with established health and wellness coaches, plus clinician-led and expert-led businesses, that sell premium and high-ticket programs such as coaching programs, courses, and memberships. Clients and students include Powerplay Media, Clini-Coach Academy, Julie Chenell, Queen of Evergreen, Strong Brand Social Club, and Bookkeeper Training School.

Sue uses AI to assist with her copy too, but the same tool in different hands gives different results. What matters is knowing what to add, what to subtract, and what to change. On its own, AI cannot reliably judge which insights matter commercially: which frustrations drive a purchase, which objections point to a deeper concern, and which language moves someone to buy rather than just to comment. Sue makes those calls, decides what your messaging needs to say and in what order, and fits it to your audience, offer, and sales process.

The work takes four weeks and has four parts. First, Sue gathers customer intel from your customer conversations and the places your ideal clients talk, then turns it into a messaging strategy. Second, she writes finished copy for whatever sells your signature program, whether that is a sales page, webinar, or sales conversation. Third, she supports your team by email or messaging app for 30 days while they build it. Fourth, you keep a Buyer Language Bank for all of your future marketing.

Sue led technical teams at Nike, Cole Haan, and Oracle before moving into marketing, and she spent years as a marketing coach for clinicians inside Clini-Coach Academy. She combines behavioral insights with voice of customer research, and she has served hundreds of clients and students.

Investment depends on your program and the scope of your customer intel, so Sue shares pricing on your discovery call. The work makes sense when a few additional enrollments cover the investment, and you will run those numbers for your program together on the call.

Click “Request Your Discovery Call,” share your name and email, and answer a few quick questions about your business. Your answers help make the call about your goals and whether working together is a good fit.