Sue Howard, Copy & Conversion Strategist
Copyright 2023 By Sue Howard, VoC Marketing
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"Her feedback is fucking brilliant. It was like a mini-degree in copywriting." - Miodrag Milenkovic
Email copywriting:
‣ Based on brief by client
‣ Voice of customer research
‣ Up to 400 words
‣ 1 subject line
‣ Up to 2 rounds of revisions
Service
Single order
Sequence of 3 or more
$300 per email
$ 250 per email
Facebook/IG ad copy:
‣ Based on brief by client
‣ Includes Voice of customer research
‣ Up to 150 words
‣ 1 headline
‣ Facebook compliant
‣ Up to 2 rounds of revisions
$175 per ad
$ 150 per ad
Scale with split testing/funnel optimization:
‣ Discovery: analysis of website visit recordings & heatmaps
‣ Summary of key discoveries
‣ Comprehensive split testing plan
‣ Report on the outcomes after 500+ website visit recordings
$500 - $2,000 depending on the depth of analysis and website complexity.
“Sue’s helped my clients achieve markedly improved results with their copy. With her invaluable insight, she effortlessly eliminates all guesswork for our clients. My experience working with Sue has been nothing short of incredible.”
Adrienne Richardson
Powerplay Media
“The email sequences and ad copy she crafted for me were spot-on, needing no revisions and exuding quality and precision. It's rare to find someone who can anticipate your needs & execute flawlessly without endless back-and-forths.”
Julie Chenell
Funnel Gorgeous
Monthly Retainer
Save more with monthly retainer plans. Available to existing clients only. Inquire for details.
Save more with monthly retainer plans. Available to existing clients only. Inquire for details.
$500 - $2,000 depending on the depth of analysis and website complexity.
I also offer copy critiques & coaching for DIYers & copywriters seeking to get better results from their copy with guidance informed by consumer behavior research.
Please inquire for a quote.
TOO PRICEY? You’ve got options.
Email copywriting
Includes:
‣ Based on brief by client
‣ Voice of customer research
‣ Up to 400 words
‣ 1 subject line
‣ Up to 2 rounds of revisions
Single order:
Sequence of 3+:
*Save more with a monthly retainer plan. Available to existing clients only. Inquire for details.
$175 per ad
$ 150 per ad
Facebook/IG Ad copywriting
Includes:
‣ Based on brief by client
‣ Voice of customer research
‣ Up to 150 words
‣ 1 headline
‣ Up to 2 rounds of revisions
Single order:
Sequence of 3+:
*Save more with a monthly retainer plan. Available to existing clients only. Inquire for details.
Scale with split testing/ funnel optimization
Includes:
‣ Discovery: analysis of website visit recordings & heatmaps
‣ Summary of key discoveries
‣ Comprehensive split testing plan
‣ Report on the outcomes after 500+ website visit recordings
Rate:
$500 - $2,000 depending on the depth of analysis and website complexity.
Rate Card
